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Listening in Business Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers. Ross Perot “I only wish I could find an institute that teaches people how to listen. Business people need to listen at least as much as they need to talk. Too many people fail to realize that real communication goes in both directions.” — Lee Iacocca Former CEO Chrysler Corporation Watch, listen, and learn. You can’t know it all yourself.. anyone who thinks they do is destined for mediocrity. Donald Trump “Of all the skills of leadership, listening is the most valuable—and one of the least understood. Most captains of industry listen only sometimes, and they remain ordinary leaders. But a few, the great ones, never stop listening. That’s how they get word before anyone else of unseen problems and opportunities.” — Peter Nulty National Business Hall of Fame Fortune Magazine “We listened to what our customers wanted and acted on what they said. Good things happen when you More >