minds, metaphors and (ethical) manipulation
Clean Language
Building Bridges With Clean Language
Feb 27th
I worked with some Associate Directors in an architects’ company.
First I met the Head of HR to determine what specifically what was needed.
Asking a lot of Clean questions provided a lot of high value information that made me aware of the fact that architects – highly visual and creative people - spend most of their lives with people in the construction industry – a tougher breed!
Unfortunately, the macho approach to negotiation had seeped (stomped might be a more accurate metaphor) into the architects’ domain, which was proving very costly, not least because some of the more successful and confident were upping sticks.
I did a number of three hour sessions with them, using and coaching them in Clean questions blended with other theories and models of communication. I cannot say that every delegate took whole-heartedly to the Clean philosophy, but all of them understood that Clean questions could make a significant difference to the way they engaged with their demanding clients.
Not least because, it transpires, many a clash occurs as a result of the artistic architects returning with their visual representation of what they thought the client has asked for!
The day after a meeting with a difficult client, which was, apparently, always an More >
What Motivates You? Dreams? Or Problems?
Feb 24th
One of the most useful things about the coaching technique I use and teach, Clean Language, is its flexibility.
The Clean Language Questions can be used to find out about all kinds of things, from the prosaic (what kind of bread?) to the esoteric (what kind of God?)
When they are used to explore the hidden metaphors which underpin people’s emotions, the questions can go very deep, stirring up profound and powerful emotions.
So, the advice to beginners is to use the Clean Language questions to ask about positive things, things the person likes or wants more of in their lives. That keeps things light and fluffy – and minimises the chances of clients getting upset.
But in certain circumstances, it can be very useful to explore more painful emotions. In sales, for example, received wisdom has it that when a potential customer knows, and feels, that they have a problem, they are more likely to buy than someone experiencing only positive, “I want one of those!” emotions.
Recently I did a little experiment with members of my newsletter list. Thanks to everyone who took part – knowingly or not!
I decided to send out two near-identical emails, linking to two near-identical videos, offering a free skype More >
How Many “You”s Could There Be?
Feb 19th
I’ve been reading a couple of fascinating books which both draw attention to the idea that “we contain multitudes” – and seem to me to have massive implications for who we think we are.
You’re probably way ahead of me with The Biology of Belief by Bruce Lipton, already a classic of the personal development world.
“Imagine a population of trillions of individuals living under one roof in a state of perpetual happiness. Such a community exists – it is called the healthy human body.”
But it seems I’m ahead of the curve with Why Everyone Else Is A Hypocrite by Robert Kurzban – so new, it’s not even out in the UK yet.
One of the things I love about this book is that it still makes the point that we contain multitudes, but at a scale I can handle. I can’t really get my head round trillions! But I needed significantly more than the duality of “right brain, left brain” to explain what I was observing in my clients.
Kurzban convincingly argues that the mind can usefully be thought about as being made up of modules, with each module specialising in doing a different job. Its an idea that makes sense: if nature “wants” to get More >









