Archive for February, 2011

The many skills of listening

I’ve just had a fabulously inspiring conversation with my friend Linda Schneider of Openhanded Selling.

She’s not only an expert sales trainer, she’s an ace training designer too. So I was interviewing her about how she trains salespeople in questioning and listening skills* and how she breaks the process down into bite-size chunks.

It seems that there are at least six (and possibly as many as eight) distinct, learnable skills encompassed by the phrase “questioning and listening” – which for Linda is by far the first and most important part of the sales process. Asking great questions comes in at number five!

Like me, she’s amazed by how little training most sales people receive in that part of the process: all the emphasis seems to be on presentation skills.

And she points out that it also takes thinking, preparation and practice to develop excellent questioning and listening skills.

So, if you “sell” as any part of your work role, I have a couple of questions for you.

Have you been trained to ask great questions? Do you in fact ask great questions? And, most crucially of all, do you listen to the answers?

*Yes, I recorded it: watch this space for news

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Make more money – parrot phrase!

Want a fast and easy way to earn more cash? Researchers have proved that this simple technique increased one waitress’s tips by 70 per cent – instantly. In this clip from her forthcoming video, Discover the Secrets of Intelligent Influence, Judy Rees explains the theory and practice of parrot phrasing and gives practical examples of how it can be put to use.