About

Hi, I’m Judy Rees. Welcome!

Judy ReesThe fact you’re here means you probably know me from my blog on this site or my activity on social media – so you may already know that I’m passionate about understanding how people think, what motivates them, and how they can be influenced.

I’m particularly fascinated by Clean Language (originally devised by David Grove) and spent several years immersed in the Clean community, working alongside Wendy Sullivan to train people from all over the world in this form of “DIY brain imaging”.

With Wendy Sullivan, I co-authored the category bestseller Clean Language: Revealing Metaphors and Opening Minds and created a number of other products, including Clean Change Cards and an associated I-Phone app. And I set to work to let the world know about Clean Language via the internet – with varying degrees of success.

I developed a number of business applications and worked with commercial consultants in fields ranging from factory floor to boardroom, education to engineering, sales to complementary medicine, to explore how the approach could make a difference: improving communication, reducing waste and benefiting the bottom line.

I also used Clean Language in my own coaching practice, developing the high-level listening and attention-directing skills which earned me the nickname “X-Ray Listener”. You can see video demonstrations of my coaching work on YouTube.

Clean is still my main coaching methodology – and as you may know, it works by harnessing the power of the client’s own conscious and unconscious resources to affect change. That makes it particularly fabulous for coaching coaches, enabling me to yoke your coaching skills with mine to supercharge each session.

As a result, I work with coaches, therapists, counsellors, mentors, consultants and trainers who use all kinds of changework methods, including NLP, hypnosis, CBT, TFT and more.

I’m also passionate about cognitive linguistics and embodied cognition, and incorporate this understanding into my coaching work alongside the formal Clean methodologies I learned from Wendy, for David, and from Penny Tompkins and James Lawley.

Way back when, I used to work in mainstream media. First I was a news reporter, making a name for myself as someone who could listen to people from all kinds of backgrounds, uncover their fascinating stories, and present them accurately in fast-moving news stories for the UK regional press.

Later I spent several years as an editorial executive at Teletext, where my job involved (among other things) interacting closely with the service’s 26 million viewers. Often, thanks to effective listening, a great idea would emerge from a ‘complaint’: for example, the ‘Good Friday Agreement’ (Northern Ireland peace deal) was first given that name on Teletext following a viewer’s call.

I got involved in a series of internal and customer-facing IT projects as Teletext began to provide its information services on digital television, the internet, and via mobile phones. I also managed a department of more than 100 specialist journalists.

My qualifications include:

  • MA in Media Technology Administration (with Distinction) from London College of Communication
  • Project Management qualification from Open University
  • NLP Master Practitioner
  • NLP Practitioner
  • Certified Clean Facilitator
  • Accredited Assessor of Certified Clean Facilitators
  • NCTJ Journalism Proficiency Certificate
  • 100 wpm shorthand!

I am based in Brentford, Middlesex, UK.

I know some people like to trace “lineage” and thus will be wondering who I’ve trained with. My teachers have included:

  • David Grove
  • Wendy Sullivan
  • Penny Tompkins and James Lawley
  • Reg Connolly
  • Jamie Smart
  • Doug O’Brien
  • Frank Farrelly
  • Charles Faulkner
  • Judith DeLozier
  • Michael Carroll
  • John Grinder
  • … and many other wonderful people.

Why does Judy get called “The Elephant Whisperer?”

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